SERVICE CUSTOMER
what is Service Customer?
Service the customer is to manage each person working in a company andhaving the opportunity to be in contact with customers and generate in themsome level of satisfaction. It is "a concept of work" and "a way of doing things"that are responsible for the entire organization, in the form of attending tocustomers (which buy us and allow us to be viable) as in how to address thecustomers internally, different areas of our own company.
Client-Company Communication
It is important to analyze the type of communication that the company remainswith the customer. The service offered will be in relation to the same
Classifies types of the company's communication with the customer in Kotler:
Basic: In this type of communication there is no relationship between thecompany and the customer: customer buys and does not return to know of thecompany, unless it again make another purchase.
Reactive: The company informs the client at the time of the purchase and waitto react should the need arise: "If you have a problem, call us".
With greater service to the customer:
Follow-up: The company tries to meet after the purchase has received thecustomer the product or service and your satisfaction with the same.
Proactive: Since the company there is regular contact with the customer and thisallows greater customer satisfaction. You will contact you to update the productor service, to meet your satisfaction, to improve the service...
Associative: Company and client work together to find solutions to theproblems faced by both and look for opportunities to improve
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